An AI-powered sales training platform delivering realistic sales simulations, instant feedback, and deep skill analysis to build world-class sales teams.
Years of Sales Training Experience
Trained Sales Professionals
Countries Reached
We believe artificial intelligence is not a replacement—but a catalyst. A catalyst that transforms how humans learn, grow, and reach their highest potential. When AI is used to train, not replace, every individual can surpass the limits they once believed in.
"Technology should serve humanity's highest aspirations—not diminish them."
Our platform is specifically designed for industries with high-demand, standardized sales forces.
Standardize excellence in financial and protection services. Train your sales team to master complex products and build customer trust.
Measurable and consistent sales force competency. Ensure every medical representative delivers product information accurately and persuasively.
Boost your sales conversion rate. Optimize every interaction with potential clients through realistic and measurable simulations.
Common challenges companies face in building a competent and consistent sales team.
Sales teams consistently fail to meet monthly targets due to insufficient skills and effective selling techniques.
Non-standardized customer interaction quality leading to inconsistent customer experiences across the team.
Large investments in conventional training that fail to deliver measurable and sustainable results.
No objective way to identify individual and team skill gaps in real-time.
Beyond practice sessions — these are the everyday struggles sales leaders bring to us, and how the platform answers them.
When a customer pushes back, my reps go quiet — and the deal dies right there.
During practice, the AI whispers the next best move at exactly the moment a rep gets stuck — so they learn to recover under pressure, not just replay a script. Turn hints off for exam mode with one switch.
We spent years refining our sales methodology. Generic training tools ignore it.
We build multi-phase simulation flows around your methodology — the AI can even interview a rep on their preparation first, then switch into the customer's chair for the live conversation.
My team has never sat on the customer's side of the table.
Flip the simulation: your rep plays the buyer while the AI sells. Feeling the pressure from the other chair builds empathy — and shows exactly what a strong pitch sounds like.
I can't show management what our training budget actually changed.
Management-ready reports on adoption, score lift, and competency gaps — like the results below — delivered as shareable decks your leadership can read in five minutes.
Anonymized results from one enterprise deployment — a 40-person sales team using CapAI Target from May to July 2026.
Of salespeople actively practicing (38 of 40)
Average score lift, May → July (0–100 scale)
Practice sessions — about 18 per user
Hours of practice — 88.7% by voice
Average session score across the whole team, on a 0–100 scale.
Share of all sessions scoring 70 or higher — the whole distribution shifted right, and 90+ scores appeared for the first time.
Two-thirds of repeat users improved, by +21.6 points on average. Figures measure practice performance inside the platform — internal test accounts excluded.
Four pillars of excellence that set our platform apart from conventional sales training.
Realistic voice and chat simulation with customizable Products and Buyer Personas matching your target market. Simulations cover various scenarios from prospecting to closing with adaptive difficulty levels.
Detailed per-sentence analysis with real-time skill improvement recommendations. AI evaluates conversations, empathy, persuasion techniques, and product accuracy to deliver precise, actionable coaching.
Precisely detect competency gaps (Opening, Probing, Supporting, Objection Handling, Closing, Product Knowledge) with easy-to-understand visualizations. Managers can identify individual and team weaknesses for targeted development programs.
Upload your own products and create buyer personas tailored to your needs. Our AI will learn from your information to create simulations that are accurate and relevant to your products and value proposition.
Start transforming your sales team in days, not months. Simple and intuitive setup.
Enter your product information, buyer personas, and sales methodology into the platform. AI will learn and understand your business.
Choose simulation types, difficulty levels, and evaluation parameters to match your company's needs.
Your sales team starts practicing with the AI coach and receives instant feedback to improve skills measurably.
We protect your company data with the highest security standards.
All data is protected with AES-256 bit encryption both in transit and at rest.
Our platform complies with international data security standards and applicable local regulations.
Each client gets strict data isolation ensuring privacy and security of business information.
A unique combination of international sales training experience and enterprise technology expertise.
BBA, MBA, CPBA, CPVA, CIC, CBA
Co-Founder & CEO of CapAI Target
Founder & Managing Director of AceLearnings Indonesia
Edysen is a certified professional sales trainer and practitioner with over 20 years of experience in international markets, including Indonesia, Malaysia, Taiwan, Singapore, China, Ireland, Thailand, Vietnam, and the Philippines. He has trained tens of thousands of professional salespeople across industries—both B2C and B2B—to consistently achieve and surpass their sales targets through structured in-house training, online learning, executive coaching, field coaching. He is the author of the national best-selling books The Sales Codes and The 37 Most Powerful Tactics on Negotiation, and has conducted sales coaching certification programs for coaches across Asia. He holds an MBA from the University of Illinois at Urbana-Champaign and is a member of Beta Gamma Sigma.
Co-Founder & CTO of CapAI Target
Founder & Director, Edgeworks Solutions Pte Ltd
Albert is a technology entrepreneur and software engineering leader with over 18 years of experience transforming retail and F&B operations through innovative technology solutions. He has built one of the leading omnichannel retail platforms in Singapore, serving over 3,000 businesses across Singapore, Indonesia, and Malaysia. Albert is a Computer Engineering graduate from Nanyang Technological University who has successfully implemented warehouse management systems and sales force automation for various multinational clients. Under Albert's technical leadership, Edgeworks has delivered complex enterprise-grade solutions across industries—from multi-location retail systems managing 100,000+ SKUs to enterprise ERP integration with real-time synchronization, and AI-driven innovations to improve operational efficiency and business decision-making.
Everything you need to build and manage a sales training program in one platform.
Upload and manage your own products for accurate simulations.
Create buyer personas matching your target market.
Realistic voice and text simulations.
Monitor individual and team performance in one dashboard.
Easy-to-understand competency gap visualization.
Granular feedback for every sentence in the conversation.
Track skill development over time.
Manage multiple teams and departments in one account.
Guaranteed data encryption and tenant isolation.
Schedule a free demo and see how CapAI Target can significantly boost your sales team's performance.
Answers to common questions about the CapAI Target platform.
CapAI Target is an AI-powered sales training platform that helps companies train their sales teams through realistic sales simulations with instant feedback and performance analytics. The platform supports voice and chat simulation with customizable buyer personas and products.
Sales professionals have conversations with AI-powered buyer personas that respond realistically. After each session, the AI provides detailed per-sentence feedback, scores performance across 6 skill categories (Opening, Probing, Presenting, Objection Handling, Closing, Product Knowledge), and recommends specific improvements.
CapAI Target is designed for industries with large sales forces including Banking & Insurance, Pharmaceuticals, and Trading & Services. The platform is fully customizable for any industry that needs professional sales training.
Yes. You can upload your own products complete with competitive advantages and objection handling, create buyer personas matching your target market, and configure interaction scenarios (phone, visit, walk-in) to match your specific sales methodology.
Yes, CapAI Target supports Indonesian, English, and Chinese, with AI conversations and evaluations adapting to the selected language.
Three ways. The platform is built around your sales methodology with custom multi-phase training flows, not generic scenarios. Reps get live coaching hints the moment they get stuck — switchable off for exam-style assessment. And management receives utilization and impact reports showing adoption, score movement, and competency gaps, so training spend becomes measurable.
Yes. AI Assessment is our second product: structured, competency-based voice interviews scored objectively. Companies typically assess candidates before hiring or certification, train with sales simulation, then re-assess to measure the improvement.
CapAI Target uses enterprise-grade security with end-to-end AES-256 bit encryption, strict per-tenant data isolation, and compliance with applicable local data regulations.